A lot of brands want their website to be ranked on the first page of search engine results. It betters the position of the brand online. It is hard for brands to hold their place on the first page of the search engine. This is because search ranking changes every so often. The utilization of good Search engine optimization skills will assist your site to get more views. Knowing what is causing the drop in your search ranking is crucial. It will help you prevent the drop from happening. The reasons for your website’s drop in search ranking are stated here.
Your server being overloaded can be the cause for your website’s search ranking drop. The reason for this is the traffic coming from your website is a lot for the server to handle. What follows is the crashing of the server. Using a shared server can lead to this even more. Make sure you use a server that can host the estimated amount of traffic you expect.
Launching or terminating ads that are meant to change your website’s search ranking. When you post up an advertisement, you expect it to bring traffic to your website. Failure for this to happen will lead to your website’s fall in rank. Make sure you launch good advertisements that will boost traffic for you.
Normal search engine fluctuations also happen. This is due to the nature of search engine optimization tactics. There is always competition for better ranking on search engines. Your position in the search engine therefore naturally changes. You can utilize alternative SEO tactics to get better ranking for your site.
Getting your website updated or redesigned may also play a role in your ranking. Improving your website’s design is very much okay. You should however know that it will affect your search engine negatively. Make sure you plan how you can handle before you update the site. This will aid in keeping your search engine ranking where it is.
The source of traffic for your website is also important. It assists in the betterment of your search engine ranking You should ensure your site gets constant traffic. One way to do this is avail content on a regular for the consumers. The quality of the content must be high as well as the usefulness of it. This will ensure the website has a good source of traffic.
You should also note that changing the URL of your website lowers your SEO ranking. The search ranking for your website will go very low. It is crucial to think about it before updating your URL.