A Guide to Understanding SEO-Search Engine Optimization
Are you new to SEO or just want to polish your knowledge on this subject? Whatever your needs be, this guide has been written with the aim to help you get the nuggets you need to have so as to be well on the road to professional quality Search Engine Optimization, better known as SEO. Read on to learn more on what is SEO.
Generally, SEO is a marketing discipline that mainly is focused on increasing visibility in the organic search results and pages. As a matter of fact, SEO happens to be so broad as to encompass all there is in the technical and creative elements that will serve to help improve rankings, drive traffic and increase awareness on the various search engines. Just as we have already seen mentioned, there is so much that actually is involved in SEO marketing and these range from the word used on your page to the systems and methodologies in place to help other sites find you or link with you on the web. Actually, SEO can be generally said to be a matter of simply ensuring that your site is so structured in a manner that search engines understand.
Having said this, it is to be appreciated as a fact that SEO or search engine optimization isn’t all about mere designing and structuring your website in a manner that happens to be search engine friendly. The sites are actually used by people and as such the main aim is to make them as search engine friendly as you make them user friendly as well.
We will take a special look in this article at some of the basics that you need to know of when it comes to the description of some of the core areas of SEO, right from finding the phrases and terms that will help generate as much traffic to your site otherwise known as keywords, ideas to help make your site more friendly to the search engines, what actually goes into link building and as well how you can successfully promote the unique elements there are on your site.
One of the questions that needs to be answered going forward is the reason why it is that your site will require SEO in the first place. To appreciate this, it is important to note the fact that a host of the web traffic you see online is actually driven by some of the major search engines, think Google and Bing for instance.